Westons Cider, the UK’s leading authentic cider maker, is bringing a new, limited-edition cider to its fast-growing Henry Westons range.
Launching exclusively into Co-op stores from May, Henry Westons British Vintage Cider is a refreshing, sparkling medium-dry cider made using sustainably sourced apples. A celebration of all things British, the specially crafted seasonal liquid will be available in 500ml single bottles at 7.3% ABV.
The new addition to the line-up follows closely behind the trio of NPD launched to market in March 2020; Henry Westons Cloudy Vintage, Henry Westons Vintage Rosé, and Henry Westons Organic Cider.
This comes as the popularity of Henry Westons continues to soar. With sales growing 8.6% and five years of sustained growth, Henry Westons is now worth £46.6M and remains the most popular glass bottle apple cider brand in the UK.
“The enduring success of Henry Westons has encouraged us to diversify the range by experimenting with new flavour profiles and varieties. This has helped us to broaden the brand’s appeal and attract new shoppers,” says Sally McKinnon, head of marketing at Westons Cider.
“Our latest range extension, Henry Westons British Vintage, encompasses all of Henry’s character and authentic flavour, with a crisp, rich and rounded finish that’s perfectly suited to the warmer months. We’re thrilled to have worked so closely with Co-op to develop this unique proposition.”
Joseph Walker, cider buyer at Co-op, says: “We’re proud to be working with such an iconic cider maker on this exclusive variant which will really add some excitement to our beer and cider range. Our customers love trying new flavours and experimenting with their purchases, so we are really excited to see what our customers and members think.”
“Premium, traditional ciders like Henry Westons are performing strongly and craft cider is one of the biggest drivers of off-trade growth, up 11.1% year-on-year,” adds McKinnon. “Henry Westons takes pride of place in this sub-category, so we’re confident Co-op shoppers will be eager to try the latest product in the Henry Westons range.”
Henry Westons British Vintage Cider will be available in Co-op from mid-May at an RRP of £2.10.
Run by the fourth generation of the Westons family, Westons Cider also produces brands Stowford Press, Mortimer’s Orchard and Rosie’s Pig. This year Westons Cider celebrates 140 years of traditional cidermaking at its Herefordshire cider mill.