Westquay welcomes global brands Smiggle and Yankee Candle to Southampton

Hammerson announces that Smiggle, the Australian stationery retailer, and Yankee Candle, the home fragrance specialists, are to join the line-up of brands at Westquay, the South Coast’s premier retail and leisure destination.

Smiggle will be moving into a 2,254sq ft store in Above Bar mall, which is expected to open in September. Since its London launch in 2014, Smiggle’s brand of colourful, fun and fashion-forward stationery has expanded rapidly in the UK. When it opens, the new store will be an all-important first for the brand in Southampton, having previously made its debut in Scotland at Silverburn and in Ireland at Dundrum. The latter marked the brand’s most successful launch globally, and continues to trade well.

Set to open in October, US retailer Yankee Candle is returning to Westquay due to strong customer demand, taking a 928sq ft unit in the lower mall, where it will trade next to women’s fashion retailer, Phase Eight. The brand had previously taken a pop-up in the centre.

Yankee Candle expanded into Europe in 1999, opening its first UK retail store in 2002. Since then, it has seen extensive growth with stockists, retailers, outlets and concessions across the UK, establishing itself as the most-recognised name in the candle business worldwide.

Iain Mitchell, UK commercial director at Hammerson, commented, “We are delighted to be introducing Smiggle to Southampton with its city debut and welcoming Yankee Candle back to Westquay.

“Hammerson’s dynamic asset management strategy continues to bring a strong retail tenant mix to Westquay, following the opening of its dedicated leisure and dining development, Westquay South. Earlier this year, Westquay also welcomed global cosmetics brand Lush and aspirational footwear retailer Russell & Bromley to the city.

“By continuing to attract leading global retailers to the centre, Westquay is maintaining its position as the South Coast’s leading retail and leisure destination.”

John Cheston, managing director of Smiggle, said: “We’re delighted to be opening our store here in Westquay. We’ve done our homework here at Smiggle and spent many hours scouting out the best locations so we knew that Southampton was the place to be.

“I’m thrilled that we’re opening our doors on the 31 August, just in time for fans to get kitted out as they head back to school.”