We’ve become a nation of newfound wine connoisseurs during the pandemic, Black Tower research reveals


Whilst it’s no surprise that our consumption of alcohol as a nation has increased over the last year, new research shows that Brits are now enjoying wine alongside other hobbies or as part of an activity and sampling new alternatives to their favourite tipple.

New research by Black Tower ahead of National Drink Wine Day reveals that almost a quarter of Brits are accompanied by a glass of vino on a Zoom quiz at least once a week.

With a selection from a waiter no longer on the table, are we becoming a nation of connoisseurs? 10% of wine drinkers feel more knowledgeable about wine than a year ago while just under 1 in 5 (19%) of wine drinkers say they have tried new styles since the first lockdown in March.

Despite many parents reaching for a glass to congratulate themselves after another week of home schooling, many adults are also enjoying their drink of choice alongside other hobbies.

45% of British men say that they indulge with a book at least once a week, 22% of females have been enjoying weekly wine tastings over the last year, more than half of Brits have done so listening to music and over 25% drink whilst playing board games. It seems many of us are learning to appreciate wine, rather than binge drinking their way through lockdown.

The top 3 factors that influence our choice in wine are; price (27%), familiar taste (20%) and countries of origin and grape variety (20%). When it comes to the price tag when picking a bottle, 37% look to spend on average £5-£8 but we’re also drawn to the comforting tastes we know and love – as well as curiosity as to where our grape comes from.