WH Smith signs agreement with Aptos to elevate in-store customer experience


Aptos, a recognised market leader in retail technology solutions, today announced that retailer WH Smith has selected the Aptos Store point of sale solution to increase productivity and customer engagement at more than 900 locations in Europe. The multi-year agreement includes the utilisation of Aptos Store at WH Smith’s Travel locations that sell a range of products to cater for people on the move or in need of a convenience offer. The agreement also covers WH Smith’s High Street outlets that sell a wide range of products including newspapers, magazines, stationery, books and confectionery products.

The retailer will deploy the latest version of Aptos Store to provide store associates with the most modern technology available to maximise productivity and improve the customer experience. The agreement with Aptos also covers a dedicated contract and service management team as well as help desk call handling and incident management with pro-active support services to maximise store availability.

Through its agreement with Aptos, WH Smith has a strategic, long-term partner to support the opening of new retail units while empowering the most efficient, engaged and informed customer interactions at each store.

“Investment in our IT infrastructure across our High Street and Travel channels is key to our development strategy,” said Ian Windsor, CIO, WH Smith. “We need solid and reliable in-store technology to support our expansion plans and we are confident that Aptos can provide this along with the required support.”

“We’re delighted to partner with an iconic and growing retailer like WH Smith,” said Steve Towe, EMEA managing director, Aptos. “By leveraging Aptos for its industry leading point of sale solution and managed services offering, WH Smith will spend less time developing and managing IT solutions which will free up additional resources to focus on innovation and continued expansion in the UK  and internationally.”

With over 125,000 stores live on its singular commerce platform available in the cloud, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions.