The Feel Good Drinks Company is teaming up with the new Yogi Bear movie, releasing in UK cinemas on 11 February 2011, as official soft drinks partner and is launching an on pack promotion on its children’s range with a competition to win a holiday to Florida.
The ‘smarter than average’ competition is featured on all Feel Good Kids four-pack cartons along with a chance to win one of 500 limited edition Yogi Bear t-shirts. These can be won instantly when Feel Good fans check their unique on pack code on the www.feelgooddrinks.co.uk web site.
Steve Cooper, co-founder and marketing director at Feel Good Drinks, said: “We are delighted to be the sole soft drinks partner of Yogi Bear as it is such a fantastic feel good movie and a perfect fit for our kids brand.
“Our Feel Good Kids drinks are made with 100% natural ingredients and absolutely no added sugar providing one of your five-a-day. They also provide great refreshment for thirsty kids making them a great addition to Yogi’s ‘pic-a-nic basket!”
Danni Murray, director of media & marketing partnerships at the film’s producer, Warner Bros UK, said: “We’re delighted to be working with Feel Good Drinks and a number of other partners who have all enthusiastically embraced Yogi Bear’s wholesome fun and created compelling consumer initiatives that sit alongside the rest of the film’s marketing activity.”
All the promotional partnerships feed into a targeted UK Yogi Bear marketing campaign, which includes a TV campaign (across ITV, C4, Five, Sky and Boomerang TV) and national outdoor, press, magazine and online campaigns featuring advertorials, posters, pull outs and games. In addition, there is a fundraising partnership with the Variety Club Children’s Charity.
A special gala screening of the Yogi Bear film will be taking place in Leicester Square on 6 February 2011, with ‘Yogi Bear’ and ‘Boo Boo’ greeting celebrity guests and leading foyer activity. Feel Good Kids Drinks will be provided for each of the guests.
Feel Good Kids 180ml Tetra packs are available in Orange, Pineapple and Banana juice and Blackcurrant, Apple and Grape juice blend. The Feel Good Kids cartons of four have an RRP of £1.99.
The special promotional cartons will be available in Asda and Waitrose stores plus other selected grocery outlets.