What on Earth launches organic pizza following Facebook contest

Winning pizza on Facebook

Winning pizza on Facebook

What on Earth, an award-winning organic food manufacturer, has launched a limited edition, organic pizza designed by and named after the winner of a Facebook competition.

The Organic Primavera Lilley, which is topped with goats’ cheese, spinach, pine nuts, onion and homemade pesto, has been produced after Ruth Lilley’s pizza topping suggestion won the Facebook competition What on Earth ran with online organic store, Abel & Cole.

A new way of working for What on Earth, this is the first time the organic food expert has launched a product following the ideas of a competition winner.

“Launching any new product is a very exciting time for a company but this is especially exhilarating because the topping suggestion came from a pizza lover outside of What on Earth,” said Jeremy Jaffé, co-founder of What on Earth.

“The Facebook competition was a great success and there were some excellent entries but we’re confident the new Organic Primavera Lilley is the most delicious. It really embraces some excellent spring time ingredients and is a great addition to our range. At the moment we are launching it as a limited edition product but if it sells well we will certainly consider making it on a long term basis.  We may even launch more social media competitions.”

The competition asked entrants to design their own pizza topping and enter it on Facebook. The winning suggestion has since been made by What on Earth and can be bought, for a limited time, through Abel & Cole – www.abelandcole.co.uk.

What on Earth was established 12 years ago when the co-founders made and sold just one organic pizza. Since then, the company has become a leading manufacturer in the organic food industry and produces a wide range of products – from organic pizzas and pasta sauces to organic cheesecakes and granola.

What on Earth products can be bought from a selection of outlets, including shops, restaurants and cafes, across the UK.


For more information visit www.whatonearth.co.uk or call 020 7720 4410.  The company can also be found on Facebook and Twitter (@WhatOnEarthFood)

To see the pizza on sale, visit http://www.abelandcole.co.uk/primavera-lilley-pizza-11-320g.