What On Earth relaunches range of chilled organic pizzas to meet demand


What On Earth is relaunching its range of chilled organic pizzas in response to consumer and customer demand. 

The company discontinued the range around 18 months ago in order to spend more time focusing on the production of its frozen organic pizza range.

By reintroducing the chilled pizzas, the product that launched the company 14 years ago, What On Earth said it aims to become a leader in the organic pizza market and hopes to be recognised as one of London’s top local, organic producers.

The award-winning company has recently built and opened a new kitchen on its Battersea-based premises, which has allowed for more production space, increased efficiency and higher productivity. 

The company said it is therefore now well equipped to deal with the rising demand and will be able to focus more time producing both the chilled and frozen pizza ranges.

Jeremy Jaffe, co-owner of What On Earth, said: “There appears to be a lack of good alternative organic pizzas on the market, which is why we have been experiencing such a high number of requests for us to re-introduce our chilled range. We are targeting a real niche in the market by relaunching these pizzas and we are eager to get them back out there, to increase brand recognition and become known as one of London’s best local and organic producers.

“Our new kitchen will be of great help in the production of the pizzas and we will be able to produce them in a higher quantity than before.  We have more space, new staff members and some exciting ideas so we’re confident the chilled pizza range will be a hit once again.”

What On Earth’s chilled organic pizzas will be 11in in size and will be available with the same six topping choices as those in the company’s existing frozen organic pizza range. The chilled pizzas will also be the same price as the frozen ones.

What On Earth already sells chilled organic pizzas through online organic store, Abel & Cole, but after the relaunch the range will be available on a larger scale. The company’s frozen organic pizzas are sold in a number of outlets across London and the surrounding counties, including stores such as Whole Foods Market.