The site contains a host of new features and allows the public to see further into the world of What On Earth, while still reflecting the company’s fun-loving attitude to organic food, the environment and life in general, the company said.
Among the new features are cartoon interpretations of What On Earth staff and a moving, changeable banner that will show different employees, products and retailers every month.
There is also a login page specifically for What On Earth clients, which can be accessed with a username and password. This page allows clients to see the company’s latest newsletters and price lists, as well as the full range of food service products which are also available as own label.
The site has more pages dedicated to its wide variety of organic products and is connected to the What On Earth blog and social media pages. The interactive and popular What On Earth World is still a main feature on the site, as is the quirky allotment cam, the company’s views on saving the planet and the amusing What On Earth manifesto.
“We’re extremely impressed with the new site and feel it reflects our personality perfectly. It continues to show our lazy activist attitude and the company’s more playful side. It also still encourages consumers to interact with our brand and, most of all, to enjoy it,” says Jeremy Jaffé, co-founder and director of What On Earth.
Jaffé continued: “The client log in area shows our more serious side and has been designed to make dealing with us more convenient. In such a fast moving society many people now prefer to do things online. If customers need to know the price of something quickly they can now access it on our website.
“We want to show the world that we are moving with the times. We are active on social media and are constantly launching new products so it’s only right our website portrays this as well.”