Lidl has been crowned the cheapest supermarket in the UK in February, according to the latest monthly analysis from Which?, beating the big four supermarkets and Aldi – by 62p.
Which? compared prices for a trolley of 23 grocery items throughout February, including both own-brand and branded goods, revealing that on average shoppers would have paid £24.21 at Lidl. Products analysed included fresh produce such as apples and eggs, and branded goods such as Hovis wholemeal bread, to give a comprehensive review of the UK’s cheapest supermarket in February.
The news reflects Lidl’s continued commitment to offering customers top quality products at great value prices and follows the announcement from Kantar which revealed Lidl has overtaken Co-Op to become the UK’s 6th largest supermarket retailer.
Ryan McDonnell, Lidl GB CEO, commented: “We are extremely proud that more customers are choosing to shop at Lidl. But it’s also not a surprise, because it has always been our firm belief that no one should have to pay a premium for good food. This belief is at the core of everything we do, whether that’s keeping prices low or making our offer as accessible as possible through the opening of new stores. And it’s clear that shoppers still want and value that in-store experience, despite the impact the pandemic has had on shopping habits. So that’s exactly what we will continue to give them. In February alone we opened 13 new stores, and our expansion plans continue at pace. As households navigate the increasing cost of living, it is our absolute promise that we will continue to offer them the best value in the market.”