Whistles boosts online sales by 10% with ship from store technology


Whistles has boosted online sales by 10% after introducing ship from store technology.

The fashion brand is partnering with OneStock to optimise its omni-channel order management system (OMS) with initiatives that enable more orders to be fulfilled regardless of the channel and delivery point.

By unifying its entire inventory, Whistles immediately increased the number of products available online that could be shipped from a store. Following a successful two-week trial, the technology was rolled out across its entire store estate.

15% of Whistles’ e-commerce orders are now fulfilled by ship from store.

Whistles has also implemented a unified click and collect delivery option that allows customers to choose a destination store, irrespective of whether the product is available there. The fashion brand uses advanced order orchestration technology to select the optimal supply point, reducing shipment costs and enhancing the customer experience. Over 17% of the retailer’s click and collect orders are processed this way, maximising profitability.

“An agile OMS is essential for a profitable omni-channel strategy,” said Romulus Grigoras, CEO of OneStock. “Increased online product availability combined with advanced fulfilment options are driving significant growth for Whistles.”