The White Company selects The Retail Cloud Team to support e-commerce platform and international growth plans

The Retail Cloud Team, a Piksel company, today announced that it has been selected by luxury lifestyle retailer The White Company to migrate, host and manage its e-commerce business.

The Retail Cloud Team’s Digital Commerce Channel, an optimized Amazon Web Services (AWS) solution for SAP Hybris customers, was chosen for its benefits to site performance, uptime and resilience. These enhancements were vital for The White Company to support its ambitious international growth plans across all channels, which also include a recently opened flagship store on Fifth Avenue in New York.

The Retail Cloud Team is already a long-standing trusted technical advisor to The White Company, hosting and managing a number of its high value business applications. The Digital Commerce Channel service allowed The White Company to migrate from legacy infrastructure to reap the benefits of AWS public cloud including demand-based scaling, enhanced developer support and business continuity.

Dom McBrien, multi-channel director at The White Company, commented: “Modern retail is an innately competitive business. Converting potential customers to purchase is one of its key challenges. This is why it’s so crucial to invest in an effective e-commerce platform: customer experience and subsequent revenue depend on it. We wanted to make sure nothing about the purchasing experience could put off prospective customers. The Retail Cloud Team’s Digital Commerce Channel service keeps the website running smoothly, even at peak times, so there’s nothing to distract the customer from their purchase.”

Peter Sharples, general manager at The Retail Cloud Team said: “We’re really happy to be working with The White Company to help them meet their ambitious growth plans. The advanced flexibility and capability of public cloud systems is essential for growing retailers looking to future-proof their e-commerce platforms. Retailers look for IT partners that understand their unique size and requirements. As such we produce bespoke products that are agile enough to be tailored to the individual needs of the business.”

Phil Burnett, IT director at The White Company, added: “We’ve worked with The Retail Cloud Team at Piksel for many years and the quality of service they provide in managing our critical IT systems is unequalled.  Migrating a £100m/year e-commerce business requires a partner who understands the magnitude of the task and has the in-depth experience to handle it. The Digital Commerce Channel service gives our platform the flexibility, availability and performance we want. From our work with The Retail Cloud Team we also knew we could count on their commitment and skill to ensure the migration was a success and the platform was in safe hands moving forwards.