Great coffee doesn’t have to be complicated. Whittard of Chelsea believe the best things in life are often the simplest. Meet their new coffee bags, easy-to-brew coffees that work just like a teabag, with no sacrifice on quality or taste. Just their finest coffees of the world, made simple.
The brand gave out 30,000 coffee bags to customers last year as a way of sampling their coffees. The feedback they received was a welcome surprise:
“How can I buy these coffee bags? Coffee in a teabag is so convenient and I’d love some more!”
The brand listened, taking 4 of their customer’s coffee favourites – Whittard House Blend, San Agustin Colombia, Bourbon Espresso and Monsoon Malabar, sourced from Colombia, Brazil, El Salvador, Indonesia and India – and crafted individually wrapped coffee bags. The result is a delicious, no-mess beverage that brews right there in your cup.
All you need to do is add your bag to your mug, pour over freshly boiled water, stir, then give a little squeeze. Three minutes later, give it another squeeze, remove your coffee bag and enjoy!
Whittard of Chelsea Coffee Buyer, Harvy Woodcock, said of the launch: “We’ve chosen to do coffee bags to satisfy those who want a quick cup without the fuss of brewing in a cafetiere or a V60. Great for taking to work, and when travelling – or for first thing in the morning when you want a brew without the hassle. We have 4 coffee types to choose from, all customer favourites – and even if you are new to our coffee range, these little bags make it easy to find your new favourite!”
The coffee bags are 100% compostable, with recyclable packaging and envelopes that can be recycled with plastic bags at your local supermarket.