Whole Earth taps growth in chocolate spreads with lightly whipped version

New chocolate spread

New chocolate spread

Whole Earth, the organic foods brand, is launching Lightly Whipped Chocolate Spread as new Mintel research shows sales of chocolate spread have soared by 61.3 % in the last two years and the market is now worth £50m a year.  

As the only chocolate spread made with natural ingredients and with a lightly whipped texture, its introduction is likely to help grow the market still further, the company claims. According to Whole Earth, the light texture makes it incredibly versatile – it can be spread on toast, used as a dip with fruit or breadsticks, and is ideal for baking and frosting.

Martina Bleicher, brand controller of Whole Earth, said: “This is an exciting time for Whole Earth. Our brand has been a tremendous success story with its natural and award winning peanut butter in the past few years.

“We saw double digit growth numbers every year and Whole Earth is the only brand driving the peanut butter segment growth. We now plan to help grow the chocolate spreads segment. We know from our research consumers are crying out for a natural product that offers something truly different and feels a bit lighter. 

“Our Whole Earth Lightly Whipped Chocolate Spread is just that – delicious tasting, with a unique light and airy texture. We had extraordinarily positive results in our consumer research, which shows great potential for this unique chocolate spread.” 

Lightly Whipped Chocolate Spreads come in 300g jars in two varieties – milk chocolate and hazelnut – and have an RRP of £2.29. Distribution has already been secured in major multiples, the company reports.