Wholesaler sees vegan confectionery sales soar

The UK’s leading confectionery wholesaler, Hancocks, is seeing a significant increase in sales of its vegan range of sweets.

It’s seen sales double annually as more Britons adopt a vegan lifestyle, spurred on by Veganuary, and are expecting that to continue to rise.

Recent figures suggest seven per cent of the UK population is now vegetarian and there are around 600,000 vegans – three per cent of Britons.

The retailer’s range is doubling year on year with exciting vegan confectionery ranges being sourced from across the globe.

Popular choices for retailers looking for vegan options include Swedish confectionery brand Bubs. The jelly and foam sweets come in a range of flavours including Banana and Caramel, Raspberry and Blueberry and sour coated sweets.

Kingsway Pick and Mix is another vegan option for retailers with confectionery including fizzy and jelly sweets and classics like Mint Imperials, Flying Saucers and Turkish Delight.

Chocolate favourites include Love Raw, Moo Free and Tony’s Chocolonely.

Chris Smith, Marketing Communications Manager at Hancocks said: “Veganism has been a growing trend in the UK over recent years and one which shows no signs of slowing down. As a wholesaler stocking the very best range of confectionery, it’s important that our range reflects societal trends.

“We’re introducing new vegan ranges throughout the year, not just to mark veganuary, and are seeing interest from the retailers who buy from us grow all the time.

“Swedish brand Bubs is popular among customers looking for vegan options as is our own Kingsway brand of pick and mix. Great vegan options include the Jelly Giant Strawberries and Fizzy Cola Bottles as well as the retro Flying Saucers.

“Big brands are also responding to the sales potential with plant-based chocolate and popular jelly sweets now being advertised as being vegan.”

Hancocks is the UKs leading confectionery wholesaler with 14 nationwide cash and carry stores and an online channel www.hancocks.co.uk. Customers can shop online 24/7 with delivery to the door or click and collect options.

Hancocks is the one stop shop for confectionery for over 25,000 independent retailers and is part of the World of Sweets group.