Whoopie: Co-operative launches US-style pies

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The Co-operative has introduced Whoopie Pies, cake-like treats popular in the US, into its own-brand bakery range.

According to the retailer, Whoopie Pies are the latest thing to hit fashionable bakeries. They consist of two sponge pillows filled with a sweet buttercream filling and are set to rival the ever-popular cupcake.

The Co-operative has launched Whoopie Pies in three varieties – Scrumptilicious Strawberry, Chocolicious Chocolate and Lushilicious Lemon – into its premium Truly Irresistible range. They are topped with icing, hand-decorated and filled with buttercream and a choice of strawberry jam, chocolate sauce or lemon curd.

The Co-operative Truly Irresistible Whoopie Pies retail at £1.99 for a pack of four, and are available in selected stores now.