WHSmith adds chewable supplements to health and wellbeing offering

Chewable supplement brand, Yumi, is launching its products in WHSmith after securing a distribution deal with the British retailer.

Yumi co-founders Josh Margetts, Sebastien Vanderlinden and Adam Barker

Four products from Yumi’s range of gummies will be available to buy from WHSmith flagship stores in Gatwick and Heathrow airports. The Yumi Bedtime 5-HTP sleeping aid, Lean & Detox apple cider vinegar, Vitamin D Sunshine and Recover & De-stress CBD gummies will be priced between £12.99 and £21.99 in the health and beauty section of the stores.

The four products provide a range of health benefits in easy to consume chewable gummies that can be taken at home or on the go for consumers looking to support their wellbeing.

WHSmith is the latest retailer to stock Yumi products, joining Holland & Barret, TK Maxx, Urban Outfitters, GNC and OTG as the brand continues its expansion in the UK and across the world.

Sebastien Vanderlinden, CEO at Yumi, said: “We’ve seen demand for chewable vitamins increase hugely over the past couple of years as consumers look for easy ways to improve their health and wellbeing.”

“We’re really excited to be launching four of our best selling products with such a well-known retailer and we’re looking forward to a long and successful partnership with WHSmith”