WHSmith partners with Belkin to roll out mobile accessories in 50 stores nationwide


Belkin has announced that its products are being rolled out into 50 WHSmith Travel stores across the UK. Belkin’s collection of on-the-go accessories for smartphones, tablets, ultrabooks and wearables will feature in WHSmith Travel’s key airport and railway stores, including two of London’s busiest stations: Victoria and Liverpool Street.

“Consumer electronics accessories are a big seller across the board,” said Ben Carrington of WHSmith Travel. “We always strive to offer the best quality products in all our stores, therefore it made complete sense for us to partner with Belkin. This new partnership means that we are providing customers with not only the highest quality products but also the most reliable mobile accessories that empower them to enjoy their favourite experiences as they go about their day.”

Belkin’s portfolio, which includes battery packs, cables and screen protectors, offers itself perfectly to WHSmith Travel’s audience of busy commuters and travellers who require quick and easy solutions for their tech whilst on-the-go.

The nature of this fast-paced environment also calls for smart, strategic product placement which Belkin and WHSmith have worked closely together on in each individual store. Having previously worked with a host of different retailers across the globe, Belkin has been able to bring a large amount of industry insight into how consumers respond to its products within a retail environment.

“Our products are specifically built to keep people connected wherever and whenever they go,” said Stephanie Willems, managing director of Northern Europe at Belkin. “With this in mind, these commuter hubs seemed like such a natural fit. The feedback and sales traction we have had thus far has been hugely positive, and as we continue to innovate in the accessories market, we look forward to providing these consumers with even more must-have travel options to suit their every need.”