Wickes announces that it has appointed Mohamed El Fanichi as CITO, who will join the company on 1 September. This is a newly created role, following the demerger of Wickes from Travis Perkins in April 2021. El Fanichi will report directly to CEO, David Wood and be a member of the Wickes executive committee.
El Fanichi joins from The Landmark Group UAE, where he has been CIO since March 2017.
Prior to that El Fanichi held a number of technology and business systems leadership roles for the Kingfisher Group where he worked from 2009 until 2017.
El Fanichi brings a wealth of international commercial and operations expertise in the retail sector, with a strong track record of leading major IT strategic and transformational projects that deliver business growth in the digital era.
David Wood, CEO, comments on the new appointment: “Wickes has recently embarked on its journey as a standalone business and I’m delighted that Mohamed is joining us at this very exciting time. We pride ourselves on being a digitally led, service enabled business and this is a critical role for us as we build on our strengths and accelerate our digital capabilities. I’m very much looking forward to working with Mohamed to capture the many opportunities that technology affords us to deliver the best possible experience for our customers and help them feel houseproud.”
El Fanichi comments on his new role: “I’m delighted to be joining Wickes at this key moment for the business. Wickes is a brand that I already know and love as a customer and it’s really important to me that I work for a company with an inclusive and diverse culture that values and takes care of its people. I’m excited about how technology can help unlock the full potential of the Wickes customer proposition and can’t wait to get started.”