Home improvement business Wickes has launched its own store on eBay, with its first step into ‘marketplace’. The brand has curated a range of over 4,000 products to target eBay’s visitors.
Driving Wickes’ brand awareness
Available now to the site’s Home and Garden audience, Wickes eBay range includes best-selling flooring, internal doors, tiles, paint, ready to fit kitchen and garden products. Introducing them to what could be their first shopping experience or interaction with the Wickes brand, this market place is the ideal platform to acquire and retain new Wickes customers and is the start of a six month trial.
Gary Kibble, chief marketing and digital officer, at Wickes commented: ‘We’re customer curious at Wickes and do a great deal of work to understand why and how our customers shop. We know that home improvers are always on the hunt for inspiration in creating a beautiful home and will source products from a wide variety of sellers to create their perfect space. By launching with eBay we can introduce even more home improvers to the Wickes brand and help them feel house proud.
Gary continues: “We believe partnering with eBay underpins our strategy of being a digitally-led, service enabled business. And with DIY products selling every 12 seconds on the site, this is a massive moment for Wickes to attract new customers and delight existing ones. The collaboration will help us understand the home improvement customer further and inform more channel opportunities in the future.”