The World Foods Association has announced the fourth annual World Food Awards are now accepting entries for the 2012 ceremony – one of the most prestigious events on the ethnic food calendar.
The World Food Awards, which attract the cream of the industry and showcase the very best the sector has to offer, will take place on 2 November 2012 at London’s Lancaster London Hotel.
The World Foods Association, organiser of the awards, has also highlighted a shake-up in the categories this year, with a total of 10 awards being presented on the evening:
- Best New Product of the Year – new
- Food or Drink Product of the Year – new
- Best Packaging of the Year
- Wholesaler of the Year/Catering Supplier of the Year – new
- Marketing Campaign of the Year
- National Retailer of the Year
- Exporter of the Year – new
- Restaurant of the Year
- Entrepreneur of the Year Award
- Lifetime Achievement Award
The World Food Awards are open exclusively to companies specialising, promoting or stocking products from the following communities: Asian, Oriental, African, Afro-Caribbean, European, East-European, Middle Eastern, South American and Mediterranean. The closing date for this year’s entries is 31 July 2012.
Last year’s Awards saw the likes of supermarket giant Tesco, leading eatery Hakkasan and exotic drinks brand Rubicon, among a host of other well known and respected brands from the word foods sector, walking away with the highly coveted awards.
Harry Dulai one of the World Foods Association’s founding supporters, said: “This event has proved an amazing success with our industry, quickly attracting the who’s who of the world food sector – a clear sign to me an event to honour the achievements of this thriving sector was long overdue. By refining our existing categories and introducing new categories we hope the World Food Awards will this year, receive even more entries.”
Hosted by comedian Lenny Henry, last year’s Awards featured celebrity guests including chefs Ken Hom, Rob Billington, Anjum Anand and Ravinder Bhogal, as well as actor Nitin Ganatra, director Gurinder Chadha, singer Simon Webbe and sporting legends, Denise Lewis and Chris Eubank.
The World Foods Association has also reconfirmed the Star Network will again be supporting the event as the official media partner to host this year’s much anticipated event.
Yeshpal Sharma, vice president for Star UK & Europe, said: “We are delighted to be hosting these fantastic Awards again this year. There are hundreds, if not thousands of companies that deserve to be recognised for the impact they have made on the cultural landscape of Britain and it is a pleasure to see so many of them coming forward to participate in the World Food Awards.”