WW, Weight Watchers reimagined, has started 2021 with a range of new partnerships.
The health and wellbeing company has signed a year-long partnership with ITV’s This Morning. The deal will see WW ambassador Josie Gibson travelling around the UK telling the wellness stories of WW members.
In addition WW will own ‘Motivational Mondays’ on This Morning. Every Monday, they will showcase WW techniques to help people tackle common setbacks they face on their wellness journeys, with advice on how to turn it around.
There will also be WW content across This Morning’s platforms (live, catch-up, digital and social) as well as sponsored twice weekly food segments with idents.
WW has also joined forces with Everyone Active, one of the UK’s largest leisure centre providers, to offer a complete solution to diet, fitness and mental health in 2021. This means both WW and Everyone Active members will receive a substantial annual saving on the myWW+ app and membership rates at all Everyone Active centres. The offer will be available this Spring.
WW’s latest partnership with Uber Eats saw the launch of a new WW menu to help people struggling with their healthy eating resolutions. The limited edition ‘fakeaway’ menu, which boasts several delicious ZeroPoints™ options, was available in London and Birmingham on 23rd and 24th January.
Finally, a new TV advert launched just after Christmas, which features uplifting testimonials from real-life members including Strictly Come Dancing judge and new WW ambassador Motsi Mabuse discussing how they’ve improved their health, and ultimately their confidence and how they feel about themselves.
Member’s inspiring stories and content will be hosted across Facebook, Pinterest and for the first time YouTube Shoppable, allowing consumers to directly connect with WW from the ad.
Tony Miller, marketing director at WW, commented: “WW wanted to capture the extraordinary stories of those who’ve made major positive changes to their health despite their circumstances, to inspire others and bring some positivity over what’s looking to be a difficult Winter period.”
These new partnerships are in addition to WW’s existing relationship with Public Health England on its Better Health initiative. Designed to help people lose weight and stay healthy, anyone who signs up to a three month membership will get the first month free.
Miller concluded: “These partnerships have been a great way to start 2021 and as health and wellness continues to be our number one priority, we will make sure we provide more opportunities for our members to lead healthier lives.”