Wyke Farms, one of the UK’s largest independent cheese producers and milk processors, today announced an official partnership with ‘Passion for Somerset’, a locally managed group with a love for Somerset and local businesses within the County.
This year the Passion for Somerset board which includes Wyke Farms managing director, and third generation family member, Richard Clothier, will host their second Somerset Day, taking place on 11 May. In support Wyke Farms have teamed up with two other much-loved Somerset-based brands, Thatchers Cider and Miles Tea & Coffee, to run a #LoveSomerset social media campaign throughout the month of May. The three brands who are all family run, and have long-standing Somerset heritage are hoping that by communicating what Somerset means to them, it will encourage others to participate, raising the profile of the County, which is known to be loved by locals and visitors alike.
Call to action – Visit Wyke Farms, Thatchers Cider or Miles Tea & Coffee on Facebook and Twitter, join in and tell the team why you #LoveSomerset to win prizes from these wonderful Somerset producers.
Wyke Farms has the second largest social media following in the category, and the best overall engagement rate (10% weekly average compared to industry 1%). The company hope the #LoveSomerset campaign will reach around 500,000 people during May.
Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become one of the largest family-owned cheese makers in Britain selling over 13,000 tonnes annually.
Wyke Farms have 150 years of family farming experience. Wyke Farms’ cheese and butter is made with the milk from their cows grazing the lush pastures of the Mendip Hills in the centre of the Cheddar making region in Somerset.
The Wyke Farms products are available nationwide and can be found in Asda, Co-op, Makro, Sainsbury’s Tesco and Waitrose.