xSellco secures Google partnership to supercharge e-commerce experience for online sellers

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xSellco, the connected e-commerce platform, has been named an official verified Google partner. The partnership will open up significant commercial opportunities to xSellco’s global client base of e-commerce sellers and comes at a critical time in the online retail calendar – at the outset of the busiest holiday season ever forecasted. 

Through their partnership, xSellco – with offices in London, Dublin and New York – has integrated its suite of ecommerce products with Google’s Retail Program. The integration will empower more than 9,000 ecommerce sellers across the globe using xSellco products to show their products on Google and connect with hundreds of millions of shoppers daily. 

This new integration will be available within xSellco’s flagship marketplace price adjustment product Repricer, making it the first automated repricer on the market to integrate with Google’s program for retailers. It will also be available to eDesk users, xSellco’s award winning helpdesk solution for multi-marketplace e-commerce sellers. Thanks to the strategic partnership, xSellco’s online sellers will have the autonomy to easily display and sell products on Google, streamlining the process into a few easy steps. 

Alex Payne, CEO at xSellco, said: “We’re incredibly proud to have been named an official Google partner, which is a testament to the work that the xSellco team are doing. 

“This partnership brings a wealth of benefits to our customers, who are facing one of the busiest and, arguably, most competitive holiday seasons ever forecasted. This integration with Google is just one of the many ways we are innovating. We want to ensure our customers are supported with best-in-class products and services to ensure their success, not just this year, but well into the future.” 

Adrian Blockus, head of channel sales UK at Google, added: “We’re excited to have added xSellco to our partner list – like us, they’re focused on delivering a positive, impactful experience for their customers. xSellco has excellent engineering talent and an ecommerce product suite that, with this integration, will ensure online sellers are prepared for the holiday season. We are looking forward to seeing the partnership progress.” 

Google is a valuable add-on for xSellco’s international customer base. The xSellco integration, which is available to Repricer and eDesk customers, will let online sellers push their product feeds directly into Google with just a few clicks. 

Repricer will also receive a further boost as xSellco has acquired the RepricerExpress product. Together, Repricer.com and RepricerExpress.com will form the largest Repricing offering on the market, with improved usability, scalability and speed, managing over 100 million repricing events across multiple marketplaces, each and every day.