YAZOO, the nation’s much-loved milk drink is shaking things up this Summer with a brand-new campaign for its No Added Sugar range. Targeting families visiting the cinema during the holidays, YAZOO’s new creative plays ahead of some of this year’s biggest family blockbusters, and is supported by a sampling campaign delivering over 16,000 samples.
Kicking off in early August, families will spot YAZOO No Added Sugar as they settle in to watch The Emoji Movie, Despicable Me 3, Captain Underpants and Cars 3. The advert is part of £600k media campaign which seeks to boost awareness of the new range, which contains no artificial sweeteners, and no more sugar than a glass of semi-skimmed milk.
To ensure thousands of cinema goers not only see the adverts, but also taste YAZOO drinks for themselves, the brand is under-taking a sampling campaign outside Picture House cinemas across the UK. Guaranteed to drive even more shoppers into store actively seeking the tasty milk drinks, it’s set to shake up sales and become a must-have for parents.
Innovation marketing manager at YAZOO, Kate Allison, says, “We’re passionate about our YAZOO No Added Sugar range, and are confident that once families try it, they’ll love it! Not only does YAZOO No Added Sugar taste incredible, it has lots of great nutritional benefits too such as calcium, protein and Vitamin B2. Ideal for active, growing kids.
“Our new campaign creative is really strong, and builds an occasion for families. It’s the ideal drink for topping up rumbling tummies until teatime. Retailers should ensure they are offering people a healthier choice and where possible stock it in the chiller cabinet.”
YAZOO No Added Sugar launched in the UK last year, and is the first milk drink of its kind. Awareness is growing, and 513,000 households already purchase the delicious milk drink. A number one milk drink flavour is joining the YAZOO No Added Sugar family along with Strawberry, Banana and Toffee this Autumn so retailers should keep their eyes peeled for news over the next few months.