YAZOO, the UK’s number one traditional flavoured milk brand, launches its latest limited-edition flavour: Choc-Orange.
The variant will land in stores from the end of March in standard and price-marked packs of 400ml. It combines the brand’s signature chocolate milk with sharp, sweet citrus tones to entice shoppers into the category by offering a new flavoured milk experience.
The popularity of chocolate orange as a combination continues to grow, with a 52% increase in UK search demand for the flavour vs. last year . YAZOO’s fourth limited-edition offering delivers an on-trend and exciting flavour to treat existing fans with and at the same time entice new shoppers to the category.
YAZOO’s limited-edition series has delivered upwards of £7m incremental sales to the category , making the latest variant an absolute must stock for retailers.
Available in grocery, convenience, wholesale, and foodservice channels, the new flavour will be supported by a fully integrated marketing campaign which includes Video on Demand (VOD), print and digital advertising, social media support, nationwide sampling, and shopper marketing.
Nick Higgs, brand manager at YAZOO, said: “Brits have been enjoying YAZOO for over 30 years, so we know we’re getting something right. We want to continue delighting consumers with taste-driven, refreshing milk drinks that also offer greater choice, variety, and excitement to shoppers.
“Our market research identified chocolate orange as a trendy, future flavour – 32% of consumers wanted to see the variant on shelves – so we listened! We’re sure that shoppers will love the merge of citrus and chocolate, it’s such a classic combination that will bring nostalgia and fun to flavoured milk in a way like never before!”
YAZOO is also extending its Merlin Group partnership to the Choc-Orange range, offering shoppers the chance to win two-for-one tickets to Thorpe Park and Alton Towers.
RRP – 400ml £1.15, 400ml PMP £1