YAZOO secures Tesco listing for Yogurt Smoothies in 200ml Tetra Pak cartons

The new YAZOO Yogurt Smoothies will be sold for the first time in Tesco stores across the UK in multi-packs of 3x200ml Tetra Prisma Aseptic cartons.

Available in the new cartons from this week, YAZOO Yogurt Smoothies can be found in the chilled smoothie aisle in two great flavours – Mango & Pineapple and Strawberry & Raspberry. The drinks are a tasty blend of three key ingredients, yogurt, fruit and oats, and are completely blended so there are ‘no bits’ – great for all the family. YAZOO Yogurt Smoothies are a natural source of calcium, protein and vitamin B2, which helps to keep our skin, eyes, and nervous system healthy.

The smoothies are easy to drink on the go – packaged in multi-packs of three and featuring easy grip Tetra Prisma® Aseptic 200ml cartons with a straw.

YAZOO is a £48m brand and with the launch of the new smoothie, parent company FrieslandCampina UK hopes to drive incremental category growth, by 15% to £160m over the next three years. The launch is supported by a major media campaign, including TV, Radio and Social Media coverage, to reach families across the UK.

Tracey Barney, managing director at YAZOO, said: “We successfully launched our flavoured milk in Tetra Pak cartons earlier this year and we’re pleased to extend the partnership – this time for the launch of our YAZOO Yogurt Smoothies in handy 200ml packs. We have been particularly impressed with the cartons’ child-friendly features. It’s now easier than ever for everyone to enjoy our delicious smoothies every day.”

Andrew Smith, marketing manager for Dairy at Tetra Pak North West Europe, said: “YAZOO Yogurt Smoothies are a very exciting addition to the chilled smoothie aisle, and our Tetra Prisma® Aseptic 200ml cartons mean that these tasty drinks can be enjoyed at home, at school or out and about. With lots of goodness in these easy-to-store cartons, we’re delighted that they’ll now be widely available in Tesco stores across the country.”