Zappar, the world’s leading augmented reality (AR) platform and creative studio, announced a new technology partnership with the leading shoppable media technology for e-commerce platform, AiBUY. AiBUY’s unique proprietary overlay technology combined with the Zappar AR experience instantly gives Zappar integrations with industry leading ecommerce platforms like Salesforce Commerce Cloud and Shopify and Payment solutions like Stripe, Google Pay and Apple Pay.
Together, AiBUY and Zappar can bring the checkout process into the AR experience, with no external linking required to complete the purchase. This allows users of the platform to capitalise on the purchase intent of consumers when it’s at its highest point, when they are browsing among products. The partnership marries the persuasive power of AR with the retail expertise of AiBUY to provide a formidable force in experiential retail.
The partnership comes at a time when retailers are experimenting more than ever with experiential stores, extending their footprint away from stores.
Ryan Scott, CTO at AiBUY, comments: “We are extremely excited about the partnership with Zappar and the capabilities we collectively bring to transform the AR landscape. Powered by AiBUY’s flexible integration API’s and overlay technology, clients can tie AR directly to their e-commerce and payment platforms such as Salesforce Commerce Cloud, Shopify, Braintree, Stripe, Google & Apple Pay, enabling their consumers to purchase seamlessly without leaving the AR experience. The combination of Zappar’s robust platform and AiBUY’s patented overlay technology, in addition to our vast collective experience, makes for a powerful partnership. We believe that this is the next evolution of Augmented Reality and are proud to bring a first-of-its-kind scalable AR Shopping solution to the market that is platform agnostic.”
The announcement was made during the first day of AR Pioneers. The virtual event, which will take place over 22 and 23 June, will celebrate the progression of AR from its early days to its widespread use today, covering the key learnings of the past and how brands and businesses can best leverage AR and WebAR today. The event will tap into Zappar’s decade of experience working with brands and agencies around the world, while giving attendees exclusive access to new product releases, tech demos and fireside chats with industry leaders. Learn more about the event here.
Ed Morris, VP strategic partnerships – North America at Zappar, comments: “Bringing the e-commerce checkout process into the AR experience allows us to leverage the power of AR to engage and excite, capitalizing on consumer purchase intent, when it’s at its highest. This will greatly improve the consumer experience and our client’s product sales conversions alike. It has been a pleasure working with the AiBUY team and their best in class tech and we look forward to collectively growing this partnership.”
The experience is underpinned by Zappar’s WebAR technology which enables brands to create and deploy immersive AR experiences to the mobile web without the need to download an app. The approach enables brands to reach over 3.5 billion connective devices that have the capabilities to run the experience from their browser.