Zara was rated the most attractive employer for UK candidates looking for a new job in the retail industry. John Lewis, last year’s top retailer drops down to third place behind Amazon. River Island and Topshop take fourth and fifth places respectively.
The survey by UK talent attraction specialist ResourceBank asked nearly 2,500 retail job seekers for their opinions on the attractiveness of 66 leading retailers. Zara was fourth in 2015 and its rise to top place reflects the popularity of the brand amongst fashion shoppers.
Mike Ellingham, head of marketing and insight for ResourceBank, said “We asked why UK candidates found Zara so attractive and there is a definite cross-over from their love of the brand as consumers. We received comments such as “Zara is a good retail brand and I would like to work in a place that I believe in.”
The report also shows the attractiveness of retail employers by sector, with the top in each sector shown below:
Grocery: Marks & Spencer Food
Department: John Lewis
Furniture: Furniture Village
In addition to the attractiveness of individual retailers, the survey report also provides employers with a unique insight into candidate needs, wants and behaviours including:
- What attracts candidates to retail jobs?
- Which media do candidates use to look for jobs?
- What are their opinions on video interviewing and other recruitment tools?
The full results of the survey are published in a report which is available for free on the ResourceBank website.