Zoflora launches two new product formats

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Zoflora is expanding its range of beautifully fragranced disinfectants, with the launch of two new product formats – a Disinfectant Mist and a Multipurpose Disinfectant Cleaner.

Killing germs Beautifully for almost 100 years with the UK’s #1 range of Concentrated Multipurpose Disinfectants, the new ready-to-use formats are a first for the brand, meaning there’s now more Zoflora products than ever before to leave homes and workplaces hygienically clean and beautifully fragrant.

Zoflora Multipurpose Disinfectant Cleaner has been formulated to cut through grease and grime, and is perfect for frequently used areas in kitchens and bathrooms. The convenient, ready to use trigger spray format is ideal for clean ups all around the home, and kills 99.9% of bacteria and viruses, including the COVID-19 virus (SARS-CoV-2). 

Zoflora Disinfectant Mist can be used on hard and soft surfaces all around your home. The convenient mist format kills 99.9% viruses and bacteria, including the COVID-19 virus (SARS-CoV-2), whilst eliminating odours and filling spaces with beautiful fragrance for 24 hours. Perfect for use on frequently touched surfaces such as door handles and light switches, or for freshening and sanitising sofas and dog beds. 

The launches are being supported by a multi million pound, multi-channel marketing campaign, encompassing TV, Video On Demand, retailer promotions, digital display, print advertising, social media and influencer activity. 

Bringing to life Zoflora’s ‘KILLS GERMS Beautifully’ message, the campaign aims to engage new and existing audiences by demonstrating the unique way in which Zoflora uplifts your cleaning experience, showcasing the new easy-to use formats that combine unrivalled fragrance quality and performance. 

Sarah Fozzard, Head of Home Hygiene at Zoflora, comments: “These really are exciting times for Zoflora as we bring our renowned fragrance credentials and efficacy to new formats. We’ve listened to the needs of our highly engaged Zoflora community, our retailers and our wider consumer base to develop the new Cleaners and Mists, and these products are just the beginning of a transition into a multi-format, multi-purpose brand offering that will ensure there’s a Zoflora for every customer and every cleaning occasion. There’s a reason why we’re the UK’s favourite disinfectant, and we’re already seeing the products fly off shelves, with some fantastic feedback from both buyers and consumers, who already love the products and new fragrances as much as we do.”

Along with the new product formats, Zoflora has also introduced two new fragrances across the three product formats. Created by the perfume experts at Zoflora, Rhubarb & Cassis isa decadent pairing of fresh rhubarb and cassis berries, enriched with an amber base, whilst Cucumber & Mint is an invigorating combination of crisp cucumber and sweet mint, refreshed with eucalyptus. 

NEW Zoflora Multipurpose Disinfectant Cleaner (RRP £2.55 for 800ml) is available in 5 fragrances: 

  • Rhubarb & Cassis
  • Cucumber & Mint
  • Midnight Blooms
  • Lemon Zing
  • Mountain Air (designed for homes with pets) 

NEW Zoflora Disinfectant Mist (RRP £2.99 for 300ml) is available in 5 fragrances: 

  • Midnight Blooms
  • Lemon Zing
  • Fig & Cedar
  • Linen Fresh
  • Mountain Air (designed for homes with pets)

The new fragrances, Rhubarb & Cassis and Cucumber & Mint, are now also available as Concentrated Multipurpose Disinfectants. (RRP £2.99 for 250ml)