Żubrówka Bison Grass Vodka and Appletiser have teamed up to promote a long drink for the summer – The Frisky Bison – to the on-trade.
The combination of 100% natural sparkling apple juice and Poland’s premium vodka, with a squeeze of fresh lime, makes for a fun, fizzy drink and an alternative to vodka and tonic, the brands claim.
Accounts such as Mitchells & Butlers’ PCDG venues, All Bar One and Browns Bar & Brasserie are to list the drink.
Żubrówka and its Marblehead Brand Development distribution team believes The Frisky Bison has mass appeal to pubs and bars across the UK.
With Żubrówka and Appletiser being readily available in off-trade accounts, it is also an easy drink to replicate at home for parties and al fresco dining, the companies claim.
According to the duo, ‘The Frisky Bison Herd’, with their distinctive bison helmets, will be appearing at on- and off-trade venues throughout the UK, encouraging consumers to try The Frisky Bison, supported by a PR campaign in regional and national media.
Dave Steward of Marblehead Brand Development, Żubrówka’s distributor in the UK, said: “Żubrówka is already a well-respected premium brand and we’re excited to have teamed up with Coca Cola Enterprises and Appletiser to give pubs, bars, clubs and restaurants an all-natural and easy long drink to promote and serve. We’re also planning a programme of events in the off-trade to encourage trial and to support our national accounts.”